management / Content Chemistry

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BookYap’ Review: For those of you who didn’t like chemistry classes back when you were in school (like me), don’t let the title of this book scare you. The book has two parts, divided into 8 chapters, with many graphics, tables, charts, etc. which makes the book fun to read and easy to understand.

With many years of experience in the web content marketing industry and the help of his team at Orbit Media Studios, Andy Crestodina had produced an easy-to-understand roadmap about content marketing in the form of a book. Believe me when I say this: I have read many books on the topic of content marketing, and so far, this one is THE most entertaining, fun, and easy-to-read book about content marketing out there.

If you work in a company’s marketing department or have just started a web design/marketing business, this is the book you should read. And if you are one who likes to find another best book related to this topic, I would recommend the book called Absolute Value by Itamar Simonson and Emanuel Rosen.

Introduction: Welcome to Content Chemistry