Content Chemistry: The Illustrated Handbook for Content Marketing BookYap' Review: For those of you who didn't like chemistry classes back when you were in school (like me), don't let the title of this book scare you. The book… Read more
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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business More review is coming soon! Read more
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Purple Cow: Transform Your Business by Being Remarkable More review is coming soon! Read more
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Tribes: We Need You to Lead Us For those who want to learn about social media marketing and the best way to establish long-term success in the social networking space, this book is for you. Even though this is a… Read more
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Working as a digital marketer for about a decade, I can tell you that… Read more
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less More review is coming soon! Read more
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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses More review is coming soon! Read more
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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online More review is coming soon! Read more
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Positioning: The Battle for Your Mind, by Al Ries and Jack Trout Positioning is the book about a golden rule of marketing, "Don't try to appeal to everybody or be all things to all people, but carve out a specific niche… Read more
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Permission Marketing: Turning Strangers into Friends and Friends into Customers More review is coming soon! Read more
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Experiences: The 7th Era of Marketing More review is coming soon! Read more
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Linchpin: Are You Indispensable? More review is coming soon! Read more