management / The Tipping Point
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point is that critical moment when the progress of an idea, trend, epidemic or social behavior crosses a threshold, tips and spreads like wildfire. The phenomenon described in this book will change the way you think about your ideas, your business and your journey to success.
In life, it’s normal for anyone to get a feeling that s/he wants to give up after investing a lot of effort, time and money without seeing the expected returns. This book points out another perspective to consider which may boost your confidence to keep marching forward. Since uncertainty often occurs among entrepreneurs, we highly recommend this book to those who go after the business idea that has a possibility of going viral. And the next book I would recommend reading is: The 10X Rule by Grant Cardone