Content Strategy for the Web (2nd Edition), by Kristina Halvorson and Melissa Rach When a business website doesn't bring in new customers as expected, site owners often assume any of these 3 things: Their website was not designed correctly. The… Read more
BookYap's Review: The college entrepreneur classes or MBA courses might have taught you how to start and operate a small business. But that information was just a scratch on the surface compared to what the book ReWork will teach you. This book is… Read more
Content Chemistry: The Illustrated Handbook for Content Marketing BookYap' Review: For those of you who didn't like chemistry classes back when you were in school (like me), don't let the title of this book scare you. The book… Read more
Positioning: The Battle for Your Mind, by Al Ries and Jack Trout Positioning is the book about a golden rule of marketing, "Don't try to appeal to everybody or be all things to all people, but carve out a specific niche… Read more
Linchpin: Are You Indispensable? More review is coming soon! Read more
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything More review is coming soon! Read more
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition More review is coming soon! Read more
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information More review is coming soon! Read more
The 10X Rule: The Only Difference Between Success and Failure More review is coming soon! Read more
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses More review is coming soon! Read more
Zero to One: Notes on Startups, or How to Build the Future More review is coming soon! Read more